What is Beach Music? Discovering the Carolinas’ Coastal Grooves
Beach music, the unforgettable sound signature of the coast, in most people’s minds immediately conjures up either the timeless sounds of surf music or the legendary Beach Boys. NOT!
In contrast, Beach Music is a unique and regional gem that emerged in the heart of the Carolinas and Virginia.
This style, which rose to fame in the 1950s and 1960s, is the musical personification of carefree holidays; it inspired a dance style called the Shag and serves as a musical time capsule encapsulating the spirit of fun and leisure on the seaside.
A Musical Journey Along the Coast
Picture the Carolina and Virginia shores soaking in the midday light.
Many people took their summer vacations in these seaside paradises so that they could get away from their hectic lives. Beach music flourished in this picture-perfect environment. It was a welcome change from the mainstream pop and rock that was taking over the radio.

Beach music’s roots may be found in the summertime mass of tourists that made their way to the beautiful Atlantic coastlines of North and South Carolina and Virginia. People discovered a musical haven that blends in with the sea, sun, and sand.
Rhythm and blues, soul, and a touch of rock & roll came together to become Beach Music.
The music is ideal for beachside get-togethers and sunbathing in the afternoons. This style struck a chord with tourists, giving them a taste of the good old days and making them yearn for another trip to the beach.
The Shag: A Dance for All Occasions
Like the unforgettable lift from “Dirty Dancing,” the dance that became synonymous with Beach Music was also first inspired by the music itself.
This energetic and contagious couples dance form, known as the Shag Dance or simply “The Shag,” encapsulated the spirit of Beach Music to a tee.
Smooth, flowing motions and light, lively footwork define the Shag, a dance that is happy and energizing. Beautiful couples float over the dance floor in time with the music. Observing a couple dancing The Shag is like witnessing a joyous celebration of life, a tangible expression of the joy and liberation put forth by Beach Music.
A Dance Celebrating Unity
The Shag has deeper cultural roots in the Carolinas than merely a dancing style. It’s a social dance meant to promote harmony and fraternity among those who join.



People of all ages, including visitors and locals, unite at the beach to dance and enjoy the delights of life. The Shag brings people of all ages, races, and cultures together in their appreciation of good beach music.
Various regional styles of the dance emerged in the late 1940s and early 1950s, eventually being known as the Carolina Shag. The smooth spins and deft footwork of this dance pair exquisitely with the heartfelt beats of Beach Music.
A Musical Tradition Beyond the Coast
Although Beach Music was born near the ocean, its distinctive sound soon spread inland to the campuses of North and South Carolina. It didn’t take long for this style to establish itself as the undisputed king of college gatherings and parties. Beach music’s catchy rhythms and riffs are certain to get the party started and keep it going all night long.
The relaxed, carefree atmosphere is what makes beach music so appealing. If you hear this music, you could find yourself tapping your foot or breaking out into a dance. The lyrics are what makes this music so approachable and endearing; they generally depict tales of love, summer romance, and the simple pleasures of life.
Legacy and Influence
Many people nowadays still have a soft spot for Beach Music. The Carolina Beach Music Awards and Carolina Beach Music Festival honor the genre’s lasting popularity and keep its heritage alive. Bands like The Tams, The Embers, and Chairmen of the Board are keeping the classics of Beach Music well.



Although Beach Music hasn’t yet broken through on a global scale as other musical styles have, its special allure has made it a treasured part of the local culture nevertheless. It’s a throwback to a more carefree era when the ocean, the dancing, and the music all came together to create a once-in-a-lifetime event for everyone lucky enough to be there.
Beach Music is more than simply a musical subgenre; it’s a musical representation of the states of North Carolina and Virginia’s shore. It calls to mind carefree days at the beach, dancing beneath the sky, and the unifying power of music. Now you know why Beach Music is still treasured along the Atlantic coast—just let the soothing tunes wash over you the next time you’re near the shore.
Summing It All Up
The music of the Carolinas and Virginia’s shore is known as “Beach Music,” but it is so much more than that. It’s a style that lets families enjoy the carefree vibes of the beach without having to listen to conventional radio. A common bond and shared history were fostered by this dance.
Remembering the people, the places and the times that Beach Music has touched is just as important as the music itself as we honor the genre’s heritage. Beach music is a celebration of life, love, and the coastal tradition that continues to fascinate us to this day. So, the next time you find yourself on the beaches of the Carolinas or Virginia, take a minute to relish the rhythms of Beach Music and maybe even join in on the dance. It Will Stand.